Biofortification and Consumer Acceptance (WP4) addresses the key public health challenges of micronutrient deficiency through the application of state of the art methods of biofortification, enhancing the nutritional value of foods that are already part of established UK diets.
Dates: July 2022 to December 2025
Can the nutrient quality of the UK diet be improved by biofortification of vegetables? Understanding crop nutrient enhancement, demand and acceptance.
Senior Lecturer in the School of Health and Related Research (Public Health) at the University of Sheffield.
Professor of Environmental Sustainability, University of Manchester.
Professor of Human Geography at the University of Sheffield and co-Director of the University’s flagship Institute for Sustainable Food.
Professor of Colloidal Chemistry in the School of Food and Nutrition at the University of Leeds.
Professor of Plant Science in the School of Biosciences, University of Sheffield.
Professorial Research Fellow in Food and Health within the Department of Geography at the University of Sheffield.
Professor of Plant Environmental Signalling in the Department of Animal and Plant Sciences at the University of Sheffield.